The Indian Premier League (IPL) continues its upward trajectory, with its business value now estimated at USD 18.5 billion, marking a 12.9% increase. This is according to a recent study by Houlihan Lokey, Inc., a global investment bank based in the United States. The study also highlights that the IPL's standalone brand value has surged by 13.8% in the past year, reaching USD 3.9 billion.
A noteworthy shift has occurred at the top of the franchise value rankings. The Royal Challengers Bengaluru (RCB), fresh off their first title win, have surpassed the Chennai Super Kings (CSK) to become the IPL's most valuable franchise. RCB's brand value now stands at USD 269 million, a significant increase from USD 227 million the previous year.
CSK, following a disappointing season where they finished at the bottom of the league table, have seen their brand value rise only marginally to USD 235 million (from USD 231 million in 2024). This performance caused them to slip to third position.
The Mumbai Indians (MI) have made a notable jump from fourth to second place, with their valuation increasing to USD 242 million (compared to USD 204 million in 2024). The Punjab Kings (PBKS) have recorded the highest year-on-year growth, boasting a 39.6% increase in brand value compared to 2024. The Lucknow Super Giants (LSG) also experienced substantial growth, with a rise of over 34%.
Two-time champions Kolkata Knight Riders (KKR) occupy the fourth spot with a brand value of USD 222 million. SunRisers Hyderabad (SRH) are in fifth place with a valuation of USD 154 million. The Delhi Capitals (DC) are ranked sixth with a brand value of USD 152 million, followed by the Rajasthan Royals (RR) in seventh place at USD 146 million. Gujarat Titans (GT), under new ownership last season, are eighth with a valuation of USD 142 million.
PBKS's impressive 39.6% growth has propelled their value to USD 141 million, securing them the ninth position. This growth is largely attributed to their strong performance as runners-up under the leadership of their new captain, Shreyas Iyer. Lucknow Super Giants, despite being the most expensive team, are tenth with a brand value of USD 122 million.
Harsh Talikoti, Director of Financial and Valuation Advisory at Houlihan Lokey, commented: "The IPL continues to set benchmarks in the sports business. Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors."
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